We developed this reference to give you a clear, calm overview of how our partnership model works at Kong Casino. If you run a website, social channel, or review platform in Belgium, this is the foundation for understanding the setup, the legal framework, and the practical steps involved in joining our network.
What a Casino Affiliate Program Actually Is
An affiliate program is a commercial agreement between our platform and an external publisher. You promote Kong Casino through dedicated referral links, and we pay you a commission when your referred visitors take a specified action. It is a commission-based model rather than a fixed-fee advertising buy.
The central system relies on transparent attribution. Every affiliate receives a unique identifier embedded in a URL. When a player clicks that link, a cookie is placed on their device. If that player later registers and deposits, our system assigns the activity to your account accurately.
We consider this a long-term collaboration. Our interest lies in attracting players who really appreciate the platform, while your interest lies in recommending a product you can trust. The model works only when both sides respect the rules and the local regulatory environment.
The Way the Kong Casino Program Works across Belgium
Belgium operates a rigorous licensing regime supervised by the Gaming Commission. Any partnership we have must conform fully with these national rules. This means our affiliate program is founded on compliance-first principles, with defined restrictions on marketing language, bonus advertising, and responsible gaming messaging.
When you participate, you obtain entry to a dedicated dashboard. From there, you can produce tracking links, monitor clicks, registrations, and depositing player counts. We supply standardized creative materials that have already passed our internal compliance review, so you are not required to guess what is acceptable under Belgian law.
We provide commissions based on a revenue share model. Each month, your account reflects a percentage of the net revenue generated by the players you referred. We don’t provide cost-per-acquisition arrangements, as our focus stays on consistent player value and long-term alignment of interests.
Revenue Share Structure
Our standard revenue share is determined on net gaming revenue from your referred players. This figure factors in player winnings, chargebacks, and applicable gaming taxes. We think this transparent calculation method makes it easier for you to forecast your earnings realistically over time.
There is not any negative carryover in our default agreement. If your referred players have a winning month, your balance simply clears to zero at the start of the following month. We introduced this feature so that a single big win does not burden your future commissions indefinitely.
Attribution and Tracking Window
We use a 30-day cookie window. If a potential player clicks your link and registers within that period, the referral attributes to your account. We also employ a last-click attribution model, which implies the most recent affiliate link clicked before registration obtains credit for the referral.
Our tracking system is tested regularly to ensure accuracy. We log every click, impression, and registration event. In your dashboard, you can view a near real-time feed of activity, which assists you to adjust your content strategy quickly based on what is actually yielding results for your Belgian audience.
Compliance Requirements for Belgian Partners
Working as an affiliate in Belgium means you must follow several layers of regulation. The Belgian Gaming Act establishes the groundwork, but additional rules from the Gaming Commission, advertising standards, and consumer protection laws also come into play. We require every partner to comprehend these before promoting Kong Casino.
You must clearly disclose your commercial relationship on every page or post that includes affiliate links. Belgian consumer law mandates that advertising be identifiable as such. A simple statement like “We earn a commission when you register through our links” positioned near the content fulfills this requirement in most cases.
You are also forbidden from targeting individuals under 21. All your content must be designed for an adult audience, and you should take reasonable steps to avoid appealing to minors. We provide age-gate prompts in our own journey, but your promotional context must also mirror this restriction.
Advertising Content Restrictions
Belgian regulations prohibit misleading claims about winning probabilities or indicating that gambling fixes financial problems. Your copy must not pledge guaranteed wins, risk-free betting, or portray gambling as an employment alternative. All bonus terms must be displayed with the key conditions visible and not concealed in fine print.
You also cannot use images of minors, celebrities who look to be under 25, or any visual elements that trivialize excessive play. We offer a compliance-reviewed media kit, but any self-created content you use must still adhere to the same high standards we follow in our own marketing.
Responsible Play Communications
Every affiliate page that features Kong Casino must include a visible reference to responsible gaming resources. In Belgium, this typically means linking to the official “Stop op tijd” campaign or the Gaming Commission’s self-exclusion information. We require you to put this within a dedicated section, not hidden in a footer.
We also require you to avoid terms like “safe bet” or “no risk.” Gambling inherently entails risk, and Belgian law demands that this be clear. The tone you use should be factual, not euphoric, and your audience must be reminded that help is available if their play becomes problematic.
What We Expect from Our Belgian Affiliates
We carefully https://www.reddit.com/r/legaladviceofftopic/comments/1phmqq1/you_are_a_loan_shark_who_only_lend_money_to/ choose who partners with Kong Casino. Our ideal partner understands the Belgian gambling landscape and manages a platform that reaches adults who are actively seeking online casino entertainment. We reject partners who rely on aggressive pop-up advertising or false pre-sell pages.
We require you to keep your content accurate and up to date. If we update a bonus structure or withdraw a game category, your reviews and landing pages should reflect that within a suitable timeframe. Stale offers lead to confusion and can lead to compliance complaints from the Gaming Commission.
Regular communication is key for us. We provide an affiliate manager to every sanctioned Belgian partner. This person can address questions about promotional restrictions, offer performance feedback, and inform you to upcoming campaigns. You are not ever left guessing whether a piece of content will meet our standards.
Promotional Methods We Allow
Content-based promotion performs best and aligns with Belgian rules. Blog reviews, comparison guides, and objective game walkthroughs are all supported. These formats provide an opportunity to present factual information while naturally integrating your affiliate links in a way that adds value for readers.
Online platform promotion is allowed on condition your channel targets an grown-up audience. Paid social ads need additional scrutiny, as platforms like Facebook impose their own gambling ad limitations. We suggest consulting our compliance team before launching any paid campaign on Belgian audiences. toutes les options
Prohibited Activities and Reasons for Termination
Spam email promotion is strictly forbidden, as is any effort to hijack traffic through domain squatting, typosquatting, or malware-adjacent distribution. Infringements of these policies result in immediate account closure and confiscation of unpaid commissions. Belgian anti-spam legislation is especially strict.
Brand bidding on “Kong Casino” or close misspellings in search engine advertising is not allowed without prior written authorization. We enforce this to protect organic brand traffic and to maintain a fair environment for all approved affiliates who invest in quality content.
- No unsolicited email campaigns targeting Belgian residents under any situation.
- No use of our brand name or deliberate misspellings in paid search campaigns without written approval.
- No cloaking, doorway pages, or other techniques meant to show different content to search engines than to human visitors.
How to Enroll in Our Affiliate Program
Our application process is simple but thorough. We assess every prospective partner against our compliance standards before approval. This prevents unauthorized or inappropriate promotion of Kong Casino in the Belgian market and safeguards both your reputation and ours.
We launch with a short online application form available from our legal and affiliates page. You will supply details about your platform, your typical audience demographics, and the promotional methods you plan to use. Be precise here, because incomplete applications are slower to handle.
After submission, our affiliate team examines the application, usually within five working days. We check your website or channel for existing content, age-appropriate presentation, and alignment with Belgian compliance rules. If everything satisfies our standards, we send your unique affiliate account credentials by email.
- Complete the online application form with accurate platform details and traffic source information.
- Await our compliance review, which typically takes up to five working days for Belgian applicants.
- Get your unique affiliate ID, establish your dashboard, and start using approved tracking links in your content.
Data Privacy and the Affiliate Partnership
The GDPR applies to everything we undertake with our Belgian partners https://kongs.casino/fr-be/legal-and-affiliates/. As an affiliate, you act as a independent data controller for the information you obtain on your own platform. We serve as a controller for the player data we process once a user joins Kong Casino.
We do not provide personally identifiable player data with affiliates. Your dashboard presents anonymized statistics—you see that a player signed up and deposited on a certain date, but you do not receive their name, email, or payment details. This division upholds player privacy and conforms to the GDPR principle of data minimization.
You must have your own transparent privacy policy on your platform that details how you deal with cookies, tracking, and any personal data you collect. It should also mention that your site features affiliate links directing to third-party gambling services. Belgian supervisory authorities expect this transparency from all commercial websites.
Payment Terms and Payout Timeline
Our revenue-sharing model is built to be reliable even in a market with tight regulation. We compute commissions on the first of each month for the previous calendar month. Reports become accessible in your dashboard instantly after calculation, so you never have to wait for manual reports.
Payments are settled within 15 days of statement generation. We offer bank transfers to Belgian IBAN accounts as the default method. The minimum payment amount is set at €100, and if your accrued balance falls below that level, we roll it forward to the next payment cycle automatically.
Our revenue share percentage is tiered based on the number of new depositing players introduced each month. As your referred customer base grows, your payout rate increases across established tiers. This model rewards steady, high-quality referrals rather than random peaks in low-intent traffic.
- Commissions are computed on net gaming revenue after prizes, bonuses, and chargebacks are taken out.
- Transaction currency is euros, with no currency charges added for Belgian bank accounts.
- A minimum threshold of €100 in verified commissions is necessary before a payment is issued each cycle.
Maintaining a Longstanding Partnership
A sustainable affiliate relationship relies on mutual respect and consistent visibility. We motivate partners to publish regular, relevant content rather than allowing links remain on stale pages. Fresh material not only helps your search rankings but also signals to us that you remain actively engaged with the program.
We assess all active affiliate accounts periodically. If your account produces no clicks for six consecutive months, we may pause your links and request a check-in. This is not penal; we simply want to understand whether you need updated creative assets or if your promotional focus has shifted elsewhere.
The Belgian market evolves with regulatory updates, new game releases, and shifting player preferences. We disseminate relevant news with our affiliate network through a monthly bulletin. Staying informed assists you modify your content strategy and remain compliant as rules around advertising and player protection develop.
Should you choose to leave the program, you can terminate your account with 30 days’ notice. Commissions generated up to the closure date are paid out in the next regular payment cycle, provided they meet the minimum threshold. We consider a clean, professional exit process is as important as a smooth onboarding experience.
Resources Available to Certified Affiliates
After approval, you gain access to our internal affiliate resource library. This contains banners, text links, game screenshots, and approved content pieces in Dutch and French. We invest in these materials so you spend less time making assets and more time interacting with your audience.
We also provide monthly performance insights that go beyond raw numbers. You receive data on which game categories your referred players choose, average deposit values, and retention trends. This intelligence helps you customize your content to what actually connects with Belgian players you introduce to Kong Casino.
Our team preserves an open line through a dedicated email address and periodic webinars. These sessions discuss practical topics like seasonal campaign planning, adapting to Belgian regulatory updates, and improving your content layout for higher click-through rates without employing aggressive tactics.
- Approved media kit with banners and text links ready for Dutch and French language audiences.
- Monthly webinars addressing compliance updates, seasonal promotions, and performance optimization tips.
- Dedicated affiliate manager appointed to answer questions and pre-review your promotional materials.
We created the entire program so that a diligent Belgian partner can operate assuredly within the legal framework while building a revenue stream that rewards genuine influence. The documentation you need is present from the moment your account is enabled, and we continuously enhance our resources based on partner feedback.