1. Introduction to Live Streaming Services
As the local gathering restrictions cut down audience sizes, the number of total demand helped increase demand for live streaming services: more than a 300% increase in demand. As people get used to joining a religious meeting, conference, concert, and even overseas festival event without traveling, more event organizers have started to consider offering online products or services and planning hybrid in-person or virtual events so as to increase their total revenue. Promotions done by marketing and IT companies and organizers have encouraged more business SMC and corporate companies to follow through and thus increase demand. COVID-19 has helped make both consumers and business B2B embrace and better understand live streaming services. COVID-19 has motivated live streaming service providers to upgrade both their live capturing facilities and IT streaming technology. The site inspection has come to add the following clarifications for the following considerations: camera angle, streaming studio location, live foreground, studio size, pandemic prevention measures, lighting, video, and audio consoles, and content preproduction capability.
Singapore is increasingly becoming a global tech and streaming hub. It is cited that there will be increased demand for live streaming services and settings in Singapore. This would include demand for versatile live stream studio settings that serve business, corporate events, training programs, town halls, concerts and performing arts, weddings, funerals, religious gatherings, meetings, workshops, birthdays, and community events, TV shows, artist tour launches, productions, among other live streaming events.
1.1. Definition and Importance of Live Streaming
Live stream service is more interactive, so the audience will have immediate feedback on your work, making it easier to touch the pain points of the audience during the live broadcast. Live streaming Singapore now allows companies and the audience in the live broadcast to be even integrated into the overall sales process, winning the intention of the customer, attracting their attention, converting them into sales through shopping galleries on online platforms, and winning greater income for the company. The audience at the scene of a live broadcast is more focused, and the audience at a live broadcast has a unique ability to create rapport with sellers. They can bring countless opportunities for interaction and communication, truly reflecting the value of live promotion and enhancing the overall visibility of the business. Data shows that the marketing value of a live broadcast room has accounted for a large part of the total business value of merchants.
In Singapore, the consumption of live streaming content has exploded in recent years. Whether it is for events, webinars, live auctions, or even advertisements. Indeed, with the rise of the digital age, live streaming has become one of the best broadcasting media to date. With advanced cameras, lighting, and other studio equipment, it has also become easily accessible for average users with smartphones and computers. Its rise to fame is also due to economic and strategic reasons: it is cost-effective, can build a strong relationship with the audience, and social media provides great support in promoting live streaming. Not only outsiders, but companies, celebrities, teachers, even sellers in e-commerce platforms are using live streaming to communicate with the audience.
2. Setting Up a Professional Live Stream Studio
Cameras will also be important for any professional live stream studio setup. Choose a high-quality camera which can capture clear and crisp images and also suit your budget. Affordable yet decent cameras can be easily found these days. For a professional live stream studio setup, consider using video background as well. These videos can be used as an uncluttered tool that helps in removing visual hurdles from your background. So, you can easily set it up without having to worry about your environment. Not to mention, it also helps to maintain a professional look.
The last thing you want is a distracting background that takes the spotlight away from your main act. Your background should complement the main topics that it will cover, be simple without being too cluttered or busy. This could consist of a simple background which is plain without being too distracting. It could also include some branding or other items that might create a professional and more corporate look. Lighting is also important to ensure you have shadow details and that the subject is well lit and looks bright and clear.
2.1. Location and Space Requirements
A typical professional live stream studio setup requires a minimum of 400 to 700 square feet of rental space and consists of an interview room, green room, green screen studio, pantry, and small props room. For the interview room with 1 or 2 interviewees, you just need to have 2 comfortable guest chairs with backs. It’s optional to have 1 sitting standing desk for the dynamic element of the interview. The green screen studio with the green screen curtains or retractable green screen backdrop with chroma key software for virtual background is used to enhance the visual effects of the talk show. Only leaders of the roundtable or 1-to-1 interview are required to sit at the green table for good volume and audio pickup. To avoid reflection on the surface of the desk or objects, use a non-glossy or mat table top. A comfortable host chair with the back for the host/presenter and a high bar chair with no back for the speaker. The cameras are tripods mounted with a good webcam or camcorder capable of supporting the resolution of 4k for live streaming.
A good location for your studio will be near the Central Business District (CBD) in Singapore so it’s convenient and easy for guests to come to your studio for you to interview them in person. Hosts can take public buses or MRT to save time and avoid traffic conditions. If your interviewees are like experts, generally they are small business owners with limited budgets and they seldom use professional live streaming studios, so it’s usually the responsibility and expense for the hosts to create and provide a studio for the interviews. If they have a professional looking studio, it provides a good image for their brand in their programs, positioning them as professional subject matter experts.
3. Essential Equipment for a Live Stream Studio
The most important piece of gear in your live stream studio is the computer. Whether you choose a laptop or desktop system depends on the size of your budget and the kind of work you’re doing. A laptop provides a mobile option which is good for recording high-quality audio and video if you’re in different locations, while a desktop system can work with the latest technology to create a high-performance computer. Mac or PC – choose the computer that works with the tools you need to use in the studio. Apple computers are more conducive to a graphic design platform that’s good for minimizing standard background noise. PC computers support the most recent video gaming technology that’s good for direct stream live recording, and also support uppercase output.
Creating a professional live stream studio in Singapore requires the strategic selection of essential equipment that is crucial for optimal video and audio production. A reliable and high-performance equipment setup will enhance broadcasting abilities and ensure that live streaming remains smooth and efficient. Key equipment includes the appropriate computer hardware and software needed for setting up a live stream studio, ensuring professional live streaming sessions every time.
3.1. Cameras and Lenses
A common set of cameras used in filming sports is the Sony PMW-1000. These cameras are solid, full HD, HD-SDI capable, and have 4K upgrade processing. A typical camera setup includes one ultra-wide, one medium, and one tight shot. The lenses in use are often fixed focal (such as Prime 2) and higher aperture than zoom lenses. Fixed focal lenses will maximize the resolution of the image, cut down lag time to a minimum, and produce a more shallow depth of field look for the images. Sunrise’s studios typically deploy four Canon lenses that include an ultra-wide angle, medium, and two close-ups. Sunrise also uses the Nikon AF-S 80-200mm, which is a Nikon full-frame lens with a 1.6x factor, giving it an effective 128mm-320mm. In addition to the usual HDMI output, Sunrise chooses an Aja Io XT as a compliment because the Canon C300 has HD-SDI output. The established Sony FDR-AX1 camera suits a weekend variety program and has the additional advantage of 4K shooting. It is the more affordable, reliable choice existing in the Sony 4K field of products that has been designed for efficient live shooting.
Cameras are an essential part of determining the overall quality of your live stream studio. Different cameras are best suited to different uses, and choosing the right blend of cameras is a crucial factor for a professional-looking live production. Generally, the budget allocated for camerawork should be 60 to 70 percent of the total studio production budget, as camerawork is the most fundamental and important aspect of a live stream production. With the latest technology and increased demand over the past few years, there are more and more high-quality yet cost-effective options available in the market. This section will cover the basic selection of cameras and lenses, taking into consideration more practical, prevailing, and cost-effective camera setups to suit startups or corporate usage.
4. Technical Aspects of Live Streaming
There must also be shots or images to show when the video is not on air as radio silence or sometimes a disaster happens in the scene. A Mac or PC or a camera with high resolution requires Fuji or Canon for the more professional. The internet should be fast and stable. Use an ethernet cable rather than a wifi router. The eventmanagersg.com event will help us to set up a live streaming studio. The toolkits for live stream broadcasting include OBS Studio, VMix, and Wirecast to facilitate the streaming process. OBS Studio is the most recommended because it is cheap and user-friendly and offers a good range of advanced features. It includes an internet browser, images and video shots editors, a headphone screen, and webcam display.
It is important to define the studio in a comfortable space. Even though live streaming does not film a large film or a TV, we have to consider the frame and distance for good framing. The right lighting will result in better recording and minimum post-production. The audio mixer should have control of the three main microphones, which could be interviews, moderators or commentators.
4.1. Encoding and Bitrates
The broadcast video itself is a stream of bytes representing different parts of the picture and different parts of the sound. The video image is an area of these bytes, as each frame is made up of pixels. For broadcast (terrestrial, satellite, or cable), there is a fixed amount of space to hold these pictures as they are made visible – transmitted – and in the case of traditional television systems, this space is one-dimensional: from left to right, top to bottom, and from the front to the back.
For video, we consider resolution, framerate, bitrate (or quality), and aspect ratio. Resolution is the dimension of the video image and is measured in pixels. Framerate is the number of pictures, or frames, per second. Bitrate is the amount of data used per second to describe the video signal. It is measured in Mbit/s. As you might imagine, the higher the resolution, framerate, and bitrate, the better the perceived quality. But what has to happen when video is delivered over IP? How does it actually work?
We said earlier in this book that based on the principles of good user experience derived from traditional television, a video stream delivered directly to the viewer’s device should not only get into the home and onto the screen without hassle, but it should be high quality too. It should be fairly presented and presented in the right way. How do we judge quality and what do we mean by the right way?
5. Marketing and Monetization Strategies for Live Streaming
On live streaming platforms such as Ustream, for example, it is possible to engage ‘off-air’ in active real-time chat conversations with viewers in your channel. In practice, content producers sometimes treat their pre-show, post-show, and offline periods as an afterthought, but this is short-sighted. These off-air times can and should be used to build a loyal viewing audience. Modern audience development, support, promotion, and leading by example aren’t one-time activities but rather effort-intensive, continual, and organic processes that can easily require an equal mix of a live show’s on-air investment. Reach out locally as you can; who might enjoy and create content on your channel, and encourage them to Go Live on your studio channels! Advertising. Build a dedicated ‘come visit us now’ short-form media creation infrastructure that you can use for grassroots local community outreach and marketing.
Marketing Strategy: Continual Community Engagement and Local Outreach
Producing, directing, and curating great content in a live studio production are only the first steps in creating a successful live channel. It is critically important to simultaneously address marketing and monetization strategies for live streaming, as these take time to mature and can also be huge profitability and resource sinkholes if they aren’t managed properly from the onset.
